舞墨新潮 「徐永進」靈動 狂野 生命力，藝術創作space官方 2 號入口

Taiwan’s new tourism campaign uses Chinese calligraphy to write the country’s name in English. The calligraphy was done by Hsu Yong Chin, who came up with the design in under a minute. Despite being completed so quickly, the design manages to capture the richness of Taiwan ’s culture. It is not easy to use Chinese calligraphy to express yourself in English, however Hsu’s bold and unrestrained style manages to show Taiwan ’s unique character.

Each letter in the word “ Taiwan ” represents something about Taiwan . The T represents the beautiful Queen stone in Yehliu. The A is a person welcoming visitors to Taiwan with open arms. The I is someone admiring the Queen stone.

The W shows two friends shaking hands or drinking tea together. The A and the N show a mother, grandmother, and child. The grandmother is holding the child.

        Hsu is a teacher at Hsing-Chu Teacher’s College and has been practicing Chinese ink painting and calligraphy for over 38 years. However, this is his biggest project so far. The logo has definitely been a success. It is simple and clear, yet its meaning is far reaching. The logo will be used around the world to promote Taiwan , and recently Hsu went to Tokyo , for the Taiwan Tourism Bureau’s unveiling of the logo in Japan . At the ceremony, Hsu wowed the crowd with a live calligraphy demonstration.